Is AI the new standard in Marketing Automation?
In all honesty, your business needs Marketing Automation if you are determined to survive this digital era. It makes sense that marketers welcome the change with open arms.
AI in HR: A co-pilot, not a replacement
Discover how your entire business can benefit from HR using AI.
AI. A big word. And like HR, an even bigger domain. Put the two together, and you don’t get a simple topic you can wrap up in one neat article. So let’s not try to do that.
Let’s instead zoom in on one area that touches every business, every industry, and every leader I talk to: skills.
At 9altitudes, we know that building the right team isn’t just about finding the right CVs. It’s about knowing what skills your company actually needs - today and tomorrow. It’s about identifying the gaps before they become problems. And most of all, it’s about evolving your people alongside your business goals. If you're in HR, leadership, or talent development, you already know: skill management is your competitive advantage.
Estel Meyhui
CHRO & COO at 9altitudes
Now imagine this: What if AI - let’s call it your co-pilot - could help you do all that?
Not in the distant future. We’re testing it now.
Traditionally, skill mapping has relied heavily on human input: employees tagging themselves with skills, managers validating them, HR overseeing the process. It’s meaningful, but also subjective. And slow. AI can take this further. Much further.
Your co-pilot doesn’t just listen - it observes. It interprets the actual work people are doing. It identifies patterns in meeting agendas, project deliverables, even team discussions. And from there, it constructs a real-time, objective skill profile. Not static spreadsheets, but a living, evolving skill matrix.
And then comes the magic: insight. Not only do you see where your people are strong - you see where the gaps are forming. You get a clear view of what roles you need to recruit for, which development paths make sense, and how to prioritise learning investments. Data over guesswork. Impact over activity.
So, will AI replace your HR team?
Absolutely not. But it will elevate them. It will free them from administrative burden and empower them with data-driven insights. The focus shifts from filling roles to shaping future capabilities. From firefighting to future-proofing.
And just like every other team, HR itself must evolve. The skills that mattered yesterday? Still useful, but no longer enough. The future is here. Our role, at 9altitudes, is to embrace it - and guide others through it.
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Digital business transformation is what we do. Making sure organizations are ready to deliver for the end customer of today and those of tomorrow. Thanks to our industry expertise, we are able to combine speed and quality into your digital transformation journey.
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